Prepare for Gmail and Yahoo’s new email sending requirements

In February 2024, Gmail and Yahoo implemented new guidelines for email senders to enhance user protection and ensure legitimate emails reach inboxes. This blog post outlines these requirements and the actions you need to take to comply.

Key points for all email senders:

  • Use a custom domain: Ditch free email addresses like and set up a professional address using your own domain (e.g., [invalid URL removed]). This improves deliverability and professionalism.
  • Authenticate your domain: Implement DKIM and DMARC protocols to verify your sender identity and reduce the risk of spam or phishing attempts.
  • Maintain a low spam complaint rate: Aim for a spam complaint rate below 0.3% on Gmail’s Postmaster Tools. Ask us about this if you are unsure.

Additional requirements for bulk senders (>5,000 emails daily):

  • Align sending email address with authenticated domain: Ensure the domain part of your sending email address matches the domain you authenticated with DKIM or SPF. This verifies the sender’s legitimacy.

Don’t wait to comply!

Following these guidelines ensures your emails reach their intended audience and minimizes the risk of being marked as spam. If you’re unsure about any steps, HM Marketing is here to help! We offer assistance with email setup, domain management, and other related tasks. Contact us today for expert guidance.

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