Broadcast can work for your business. We'll show you how.
Why the time to use broadcast has never been better
Yes of course, you want your business to be at the top of Google when people search for your products or services. But brand recognition is what separates you from your competitors, when you and 2 other competitors pop up on page 1. Broadcast radio and television injects your name into the market and gets people to recognize you. Click through rates go up, and digital ad spending goes down when you add broadcast to your media mix.
Broadcast Campaign Steps To Success
Why you over your competitors? What product or service are you offering, what is your call-to-action? Price point? What will your margin be? Check out our blog post on the details we’ll cover during our meeting.
Radio? Television? Which stations are you customers listening to? Not just the station you and your spouse listen to. This step is both fun and scientific. Who’s the audience? What do they care about? How many 1,000’s of consumers are you reaching with each dollar spent? We answer these questions.
Station managers can be wonderful, they can also be vultures searching for injured gazelles. Tell them a $2,500 budget and they won’t have anything available for under $5,000. You need to know what to ask for. We know what to ask for.
After reviewing the media plan with you, pay us the gross rate of the negotiated schedule, we pay the station and keep the net. It’s called an agency discount. Our payment comes out of the station’s pocket, not yours.
Why you should love Agency Discounts
Agency discounts are beautiful. Let’s say you’re ready to invest $5,000 per month into a radio campaign to generate leads for your business. You meet with the radio station rep and they sell you 50 commercials per month at $100 each. Did you get a good deal? Could you have gotten more commercials at a different radio station?
Then you need to negotiate with the radio station to figure out what time of day each spot will run, or let them tell you. Then you need to figure out what your ad will say and why people should care.
Or you can have us handle it. We’ll get 60+ commercials for that same $5,000, and through years of media experience, will know the best time of day your commercials should be running.
The only input we’ll need from you is telling us about your business so we can write a winning ad. The radio station pays our commission out of their money. It’s a win-win-win, as Michael Scott would say.
What we do on your behalf
We have decades of media experience. No we don’t charge a retainer fee or invoice you $20,000 for a sit-down discovery session. We work with everyday business owners who turn a tidy profit, keep their retirements funded and their families fed. We have relationships with media companies throughout Sacramento and the country. We’ll help you buy and place media. We’ll save you time and money. We’ll get your phones ringing, your websites lead-capturing and your appointment book full.
Media Planning & Negotiating
Sorry business owners, we are the lucky ones who get to meet with media reps to review and review 30 page slide decks.
Script Writing & Production
We’ll take a fresh idea from concept to script to screen. Check out our Stockton Auto World campaign page for an example. Some stations include production, others make you pay, we know who does what and for how much.
You’re right, broadcast advertising can be hard to measure, well, used to be hard to measure. We’ll setup website and social media analytics, develop landing pages and train your staff so you can properly measure whether your marketing dollars are delivering a return on your investment.
Three Critical Components To Successful Broadcast Campaigns
Building equity with an audience of people who could buy your product or service is the magical key to making broadcast work. And if you do these 3 things, you’ll discover the key opens the lock almost every time.
Have a message that will cut through the clutter- 3500 messages a day, you need to cut through the clutter, and our team can help you do that.
There is a magic number to get your message to become effective. We’ll show you what we’re talking about!