Is AI sending people to your competitors instead of you?

There’s a one-file fix. We’ll write it for you — free.

ChatGPT, Perplexity, and Google’s AI are now the first stop for millions of buying decisions. If your website doesn’t have an llms.txt file, AI is guessing who you are — and usually getting it wrong.

We’re offering to research your business and write a fully optimized llms.txt file at no charge. No pitch. Just the file.

What is an llms.txt file?

It’s a plain-text file that sits at the root of your website — the same folder that holds your homepage. It tells AI exactly who you are, what you do, and how to answer questions about your business accurately.

Think of it as your AI business card.

When someone asks an AI assistant “who’s the best [your service] in [your city]?” — your llms.txt is what gets you in the answer.

Here’s exactly what happens when you submit

Step 1 — You submit your URL
Takes 60 seconds. Just your website address and your name.

Step 2 — We do the research
We analyze your services, your industry, and the questions people are actually searching to find businesses like yours.

Step 3 — We write your llms.txt
A fully formatted, AI-optimized file — structured so search engines and AI assistants can understand your business clearly.

Step 4 — We send it to you
You’ll receive your completed llms.txt file within 3–5 business days. It’s yours to keep, free, no obligation.

Step 5 — Optional: We deploy it
If you’d like us to upload the file to your website, we’ll need temporary FTP or hosting access. It’s genuinely as simple as adding one file to a folder — but see our note below before we proceed.

A word of transparency (because that’s how we operate)

The llms.txt file we provide is a plain text file. It does not touch your database, your WordPress install, your theme, or any existing files. It simply adds a new document to your root directory.

That said, we want to be upfront:

• We are not responsible for any issues that arise on your website as a result of deploying this file, whether done by you or by us.
• Hosting access is required for us to deploy on your behalf and will be used solely for this purpose.
• This is free with no strings attached. We may follow up once to see if you’d like to work together further. You can say no. We won’t be weird about it.

By submitting your website, you agree that Helping Merchants is providing this file as a good-faith service and assumes no liability for third-party platform behavior post-deployment.

What people are saying

“I had no idea this existed. Greg built ours in two days and now we actually show up when people ask ChatGPT about our services.”

— [Client Name], [Company]

Ready? Submit your website. {#submit}

[Embed form here]

Who’s doing this?

Hi, I’m Greg. I run Helping Merchants — a digital marketing agency focused on measurable growth for small and mid-size businesses.

We do paid ads, SEO, local lead generation, and strategy for companies that care about results over activity.

The llms.txt offer is something I genuinely believe matters right now. AI is reshaping how people find businesses, and most companies aren’t ready. This is a small way to help change that.

If it turns into a conversation about working together, great. If not, you still have a better website than you did yesterday.

— Greg