Turning Homeowner Searches Into Scheduled Jobs
Handyman Network runs a multi-service home improvement operation covering 6 service categories across Sacramento. They needed a website organized around how homeowners actually search – and Google Ads campaigns to match. We built both.
A Multi-Service Business With a Single-Page Problem
Multi-service handyman companies face a problem most people don’t think about. Homeowners don’t search for “handyman” – they search for “bathroom tile repair Sacramento” or “kitchen cabinet installation near me.” If your website doesn’t have dedicated pages organized around those specific searches, you’re invisible for most of the jobs you actually do. Handyman Network had the team and the range to handle all of it – bathrooms, carpentry, electrical, plumbing, kitchens, and general handyman work. What they needed was a digital system that matched how homeowners search, and ad campaigns that sent the right traffic to the right pages.
A Service-Organized System Built for How Homeowners Search
We restructured Handyman Network’s digital presence around their service categories – building a site and ad campaigns that work together to capture demand at every level.
Service-Organized Website
Built dedicated pages for each of the 6 service categories, each optimized for the specific search terms homeowners use. The homepage communicates range; the service pages convert.
Google Search Ads
Built campaigns around service-specific keywords for each category – so someone searching “handyman plumbing repair Sacramento” lands on a plumbing page, not a generic homepage.
Mobile-First Design
Homeowners searching for repair services are almost always on their phones. The site was built mobile-first with click-to-call buttons and fast load times.
Lead Capture Flow
Clear quote request paths throughout the site with low-friction forms designed to get homeowners from “searching” to “contacted” in as few clicks as possible.
More of the Right Leads, for Each Service Category
By matching the website structure to how homeowners actually search, Handyman Network captures demand across all six of their service categories – not just the generic “handyman” searches.
- Dedicated landing pages improved Google Ads quality scores and lowered cost-per-click over time
- Service-organized site structure helps homeowners find exactly what they need quickly
- Mobile-optimized design and click-to-call buttons make it easy to contact from any device
- Google Ads campaigns cover all 6 service categories with targeted keyword groups
Run a Home Services Business in Another Market?
We’ve built this system for Handyman Network in Sacramento. If you run a handyman company or multi-service home improvement business, we can build it for yours. Let’s talk.
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