Cal Spas: early TV and radio results with Creative Media Partners
An 18-day Sacramento TV and radio flight that produced $48,000 in showroom sales in the first three days. Built by Creative Media Partners, shared here because HM Marketing and CMP work as one team for local businesses.
Best of both worlds
When Sacramento retailers need broadcast media that actually drives the showroom, we point them to Creative Media Partners. Mike Rogers and his team plan, negotiate, and run TV and radio the way local businesses need it done: clear offers, real urgency, and rates that make the math work.
HM Marketing and Creative Media Partners work side by side for many of the same Sacramento companies. Whether you start with us on digital, websites, and lead systems, or with CMP on broadcast and creative, you get both worlds: digital execution and traditional media leverage, without stitching together strangers.
Cal Spas, mid-July 2026
CMP launched an 18-day Cal Spas of Sacramento campaign across four TV stations (KQCA, KXTV, FOX40, KOVR) and 92.5 FM. Media was negotiated below station rate cards. The snapshot below covers the first three days after the July 17 launch.
- 1 swim spa at $25,000
- 2 hot tubs at $11,500 each
- $48,000 in gross sales in about 72 hours
- $40,000 campaign investment, nearly halfway to break-even at their stated ~40% gross margin
From the showroom floor
“No worries! Thank you so much! It’s been a busy day. We’ve had four people in here today. This weekend didn’t do too bad either – about five people, but we sold two hot tubs and one swim spa so that’s a great start.”
— Victoria O., General Manager, Cal Spas of SacramentoDiscretionary products, real traffic
Hot tubs and swim spas are discretionary purchases. When people still walk in and buy in the first days of a flight, it is a strong signal that timed TV and radio, paired with a clear offer, can move high-ticket retail in Sacramento. CMP’s job is to make that buy efficient. Ours is to make sure the rest of the marketing stack (site, tracking, follow-up) is ready when the phones and showroom get busy.
Work with both of us
Digital + broadcast, coordinated
If you are already with HM Marketing or Creative Media Partners, you are not choosing one lane and losing the other. We coordinate so digital and broadcast reinforce each other.
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