Fitness brands deserve social media that actually converts.
I'm Janae Smith, NPC Bikini competitor, C4 Energy sponsored athlete, and content creator. I partner with HM Marketing to bring your gym, studio, or fitness brand real social media strategy backed by someone who lives the lifestyle.
Credibility your fitness clients will respect
I don't just manage social media for fitness businesses, I'm in the gym, on the competition stage, and building my own brand every day. That's what makes the difference.
I compete. I create. I understand your audience.
Most social media managers have never touched a barbell outside a gym selfie. I've stepped on stage against 47 athletes and come back stronger. I've negotiated brand deals, built a content calendar around a 16-week prep, and grown a fitness brand from zero.
When a CrossFit box wants more members, when a personal trainer wants to stop being the best-kept secret in Sacramento, when a supplement brand wants to reach serious athletes, I know exactly who that audience is because I am that audience.
I partner with HM Marketing so every client I work with gets more than a social media manager. They get a full agency team behind their brand.
- NPC Bikini competitor, currently competing, working toward pro status
- C4 Energy sponsored, paid brand partnership, performance content
- Social media consulting: clients in fashion, community orgs, and retail
- Sacramento-based, working with clients regionally and nationally
Brands I've helped grow
Social media consulting and content strategy across multiple industries, building audiences, creating content, and driving real engagement.
How working with me actually works
No long contracts, no agency runaround. Here's how we go from first call to growing your business.
Free 15-Minute Strategy Call
We talk about your business, your current social presence, and where you want to be. No pitch, no pressure, just a real conversation about what's possible.
Custom Recommendation
I put together a specific recommendation for your business, what services make sense, what results to expect, and what it costs. You get a clear scope, not a vague proposal.
HM Team Gets to Work
You get a dedicated team, content creation, posting, reporting, and strategy. I stay involved as your point of contact so nothing gets lost in translation.
You See Real Results
More followers is a vanity metric. We track what matters, reach, engagement, leads, and clients walking through your door. Monthly reporting keeps you in the loop.
Ready to stop leaving clients on the table?
If your gym, studio, or fitness brand has great energy but weak social media, let's fix that. Book a free call and let's figure out the fastest path forward.
Book Your Free Strategy Call