Stop Losing Leads: Why Your Google Ads Are Being Disapproved on Your Durable Website

 

If you run Google Ads to drive traffic to your Durable website, you may have seen the dreaded error: “Destination not working” or “Site failed to load on review.”

You checked the link, and it works perfectly for you and your clients. This is frustrating, and it’s costing you sales.

The reason is simple: Your website’s security features are mistakenly blocking the Google Ads crawler (AdsBot), forcing Google to disapprove your ad.

What’s Happening (The 403 Error)

When you see this error, it means your Durable-hosted website is serving a 403 Forbidden response code only to Google’s automated system. Your server’s firewall is designed to protect against malicious bots, but it’s incorrectly flagging the Google Ads system as a threat.

Since the ad destination link fails the automated security check, Google is required to shut down the ad.

The Solution: A Technical Firewall Whitelist

Since you cannot access the server firewall settings on a hosted platform like Durable, you need to ask their technical support team to manually whitelist the Google AdsBot.

Access Durable Live Chat Support Here

Here is the exact script you can copy and paste into a Live Chat or Support Ticket.

COPY & PASTE: What to Tell Durable Support

Subject: URGENT: Google Ads Disapproval – Server Firewall Blocking AdsBot

Body:

“Hi, I have a critical issue with a Google Search Ads campaign. The ads are being repeatedly disapproved with the error ‘Destination not working’ (or ‘Site failed to load on review’).

Disapproved URL Example: [Insert one of your problem links here, e.g., https://yoursite.com/contact]

Diagnostics Confirmed: The link works perfectly for human users, and our robots.txt file is correct. We have confirmed the server is serving a 403 Forbidden error to the Google Ads crawler.

Action Required: Please check the server access logs and firewall configuration and whitelist the Google AdsBot user agent and associated Google IP ranges. This is critical to keep our campaigns running.”

Your Next Step

Once Durable Support confirms they have whitelisted the AdsBot, your ad should be automatically re-reviewed by Google and approved. You will then be able to successfully run ads and stop losing traffic!