Campaign Goal
To generate 10 prospective student appointments per week. Fill up classes before enrollment date ends
Strategy
Play TV spot on Univision 19 KUVS during daytime hours while teenagers, young adults and parents of those kids are watching tv
Call to Action
Enrollment date scrolls on bottom. Classes enrolling now. Hurry and book your appointment
Results
Consistently fills Spanish classes each semester with this tv campaign
PICTURES FROM THE TELEVISION SHOOT
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(916) 992-4744
