Are you crazy Greg? Don’t tell the world a website you built isn’t ranking on the first page!
– Fellow web designers
We launched Jurassic-Fishing.com in December 2016. Although it didn’t start as Jurassic Fishing. The name of the company was Rivers To Seas. We launched it on the domain RiversToSeas.com. But then Sarah the owner got a call from another company named Rivers To Seas and they said Sarah better change her name, so she did. Sarah rebranded as Jurassic Fishing, and we moved the domain and relaunched under Jurassic-Fishing.com. Months later, just today actually, Sarah writes me an email, asking why they still aren’t ranking for “Jurassic Fishing”.
Now, after I had a few of my fellow web designers read this blog post, they all said; “Greg, have you gone batshit!?! Why would you write a blog post about how a website your team built not ranking well? You’re making yourself look bad. You know what I told them all? This is real life. This happens to your clients too (and they agreed with me). THIS S*** IS REAL! It certainly didn’t help Sarah’s rankings to start out as one brand and completely change, but we are working through it.
SARAH’S EMAIL TO ME:
The search term “Jurassic Fishing” is an extremely general search term. If you were a brick and mortar business where people come to your store, then Google Local Search would kick in and stick you at the top of the search results when people were near your location.
But since you ship your items out, Google local doesn’t play much of a role unless you begin to type in your address. See screenshot of “Jurassic Fishing San Francisco”… you do come right up.